Everything You Need to Know About Image Requirements on Amazon
Your product images aren’t just a selling tool — they’re a compliance requirement.
Amazon has strict image guidelines that many sellers overlook. The result? Suppressed listings, poor click-through rates, and even account warnings.
In this blog, we’ll break down everything you need to know about Amazon’s image requirements — and how 3D product rendering makes it easier to meet them all without redoing photoshoots.
Main Image Must Have a Pure White Background
Amazon requires the primary image to have a pure white (#FFFFFF) background — no shadows, props, text, or logos.
“Listings without compliant white-background images may be hidden from search results.”
— Amazon Seller Central
With rendering, you can create flawless white-background images instantly, without needing perfect studio lighting.
Product Must Fill 85% of the Frame
Your product should take up at least 85% of the image space — anything smaller can reduce clickability and violate guidelines.
Photos often miss the mark due to bad cropping or framing.
Renders allow precise control over product positioning and frame usage — no retakes required.
No Text, Logos, or Watermarks in the Main Image
Amazon doesn’t allow promotional text or branding in the main image — and sellers who ignore this risk listing suppression.
Rendered images are clean by default. You can create a perfect version for the main image, and separate ones with callouts or infographics for secondary slots.
Use JPEG Format with High Resolution
Amazon recommends images be at least 1000px on the longest side to activate the zoom feature — ideally 1600px or higher.
“Zoomable images improve conversion rates by giving shoppers more visual clarity.”
— Amazon UX Reports
Renders are created in ultra-high resolution by default — no blurry images, no compression issues.
Show the Product Only — No Models or Environments in the Main Image
Lifestyle shots are great, but only allowed in secondary images.
Your main image must be a clear, unobstructed view of just the product.
With 3D rendering, you can generate:
A clean main image
Angled secondary shots
Lifestyle scenes — all from the same 3D model
Show Multiple Angles and Use All 7 Image Slots
Amazon gives you up to 7 image slots — use them all. Show:
Front, back, side views
Close-ups
In-use shots
Infographics
Packaging
“Sellers who use all 7 images see significantly higher conversion rates.”
— BigCommerce
With rendering, you can quickly generate a complete image set without re-shooting or rescheduling.
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