How can I show all color variants without shooting each one?
Shooting every color or material variant of a product can be time-consuming, expensive, and logistically difficult especially if you’re launching multiple SKUs or testing new options.
The solution? 3D product rendering.
In this blog, we’ll explain how you can showcase all product variants accurately and consistently — without physically photographing each one.
Create One 3D Model — Use It for All Variants
Instead of photographing every version, you create a single 3D model of your product. Once it’s ready, you can digitally apply different colors, finishes, or materials. No need to manufacture or ship every variant just for a shoot. This method gives you complete control over how each version looks.
Perfect Consistency Across Variants
One of the biggest problems with traditional photography is inconsistency. Each variant might be lit or framed slightly differently. With 3D rendering, you generate every image from the same angle, lighting, and layout. Only the color or texture changes everything else stays identical. This creates a cleaner and more professional-looking catalog.
Fast Turnaround and Easy Updates
Launching a new color next month? No need to schedule a shoot or wait for a sample. Just update the color file in your rendering software and generate new visuals instantly. This flexibility helps you scale faster and respond to trends more efficiently.
Show Variants Individually or in Groups
You can choose to show:
One image per variant
All colors side by side
A carousel of options
Zoomed-in details for each material
3D rendering gives you the flexibility to customize how each variant is presented on platforms like Amazon, Shopify, and more.
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