How Much Does Product Rendering Cost?
If you’re considering 3D rendering for your product, the first question that comes up is usually cost. Unlike traditional photography, which has fixed costs like studio rentals and equipment, rendering depends on several technical and creative factors.
In this blog, we’ll break down what influences the cost of product rendering and help you understand what you’re paying for — whether you’re launching a single SKU or building a full catalog.
What Is Product Rendering?
Product rendering is the process of creating photorealistic images of a product using 3D software. It allows you to visualize your product without physical photography.
It’s used for:
E-commerce listings
Pre-launch marketing
Packaging visuals
Advertisements and catalogs
And it is especially valuable when your product is not yet manufactured or you want to show multiple variants.
What Factors Affect Product Rendering Cost?
There is no one-size-fits-all price. The cost depends on a few key factors:
1. Complexity of the Product
A simple object like a cup or bottle is faster to model than a complex electronic device or a fabric chair with fine stitching.
2. Quality and Realism
Higher quality output takes more time. This includes accurate materials, lighting, and real-world imperfections like reflections and shadows.
3. Number of Views or Angles
Do you need just one hero shot or a full set of seven Amazon listing images? More views mean more render setup and processing time.
4. Product Variations
Each new color, finish, or label adds to the workload. Rendering makes this easier than photography, but there’s still effort involved in setup and versioning.
5. Environment and Lifestyle Scenes
Placing the product in a realistic room or background adds cost compared to rendering on a plain white or transparent background.
What Is the Typical Price Range?
Here’s a general estimate for product rendering:
Basic render (white background, single view): ₹1,500 to ₹4,000 per image
Multiple angles (standard e-commerce set): ₹5,000 to ₹15,000 per product
Lifestyle rendering or custom environment: ₹8,000 to ₹20,000 per scene
Complex animation or 360-degree spin: starts from ₹25,000 and up
Note: Pricing varies by country, artist experience, output resolution, and delivery speed. Bulk discounts may apply for large catalogs.
Why It’s Often More Affordable Than Photography
Rendering removes many traditional production costs:
No need for physical samples
No studio rentals
No reshoots for each color
Easier updates over time
For growing brands or teams managing large product ranges, rendering scales better and becomes more cost-efficient over time.
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