How to Showcase Product Features with Exploded and Cutaway Views
Most product images show only the surface. But what if the real selling point is inside — the quality, build, or hidden features?
That’s where exploded and cutaway views come in. Using 3D rendering, you can visually break down your product in a way photos simply can’t.
In this blog, we’ll show how these views help Amazon and Shopify sellers communicate product value instantly and boost conversions.
What Are Exploded and Cutaway Views?
Exploded View: Shows your product “pulled apart” to reveal each component (like layers of a sandwich).
Cutaway View: Shows a “sliced” version of your product to reveal the internal structure while keeping the exterior visible.
These aren’t just cool visuals — they solve real eCommerce problems.
Build Trust by Showing the Inside
Customers often hesitate to buy when they can’t tell what’s inside the product — especially with tech, tools, or multi-part items.
“Showing internal components increases perceived value and reduces returns in 2 out of 3 categories.”— Coresight Research
Cutaway renders show the internal build, materials, and quality — building buyer confidence and transparency.
Highlight Premium Features Instantly
Do you use a better motor, thicker material, or extra padding?
A lifestyle shot won’t show that — but exploded views will.
These views let you:
Call out individual parts
Compare with cheaper alternatives
Prove that your product is worth the price
Explain Function Without Text
Some features are hard to explain in writing.
But with an exploded render + a few arrows or labels, you can make complex features crystal clear in seconds.
“Visual instructions increase comprehension by up to 400% compared to text-only descriptions.”
— MIT Visual Learning Lab
Perfect for:
Multi-layer products (pillows, bottles, electronics)
Assembly-based products (furniture, gadgets)
Anything with a unique internal mechanism
Reduce Support Tickets and Returns
Customers often return or complain simply because they didn’t understand how something works.
Showing a clear internal breakdown sets the right expectation — and saves time for both customers and support teams.
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